The 7 Times Marketing Rule

The 7 Times Rule to Advertising

In 1885, a London businessman named Thomas Smith wrote a guide called Successful Advertising.

This guy was way ahead of his time. His insight stands true today.

The first time people look at any given ad, they don't even see it.
The second time, they don't notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they've seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, "Here's that confounded ad again."
The ninth time, they start to wonder if they're missing out on something.
The tenth time, they ask their friends and neighbours if they've tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can't afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering.

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What I've read of today's marketing concept is that – it is the 7 times rule that we should adhere to.

Every article I've read on this subject are all in agreement that the 7 times marketing rule applies to any, and all advertising concepts.

Some articles I have read, actually go so far as to say, a potential buyer has to 'see', and not just hear the ad before even contemplating buying whatever it is the ad is selling.

It would explain why we are constantly bombarded by the same TV ad's over and over again.

What does this do for the Indie author? Well for a start, a half hearted campaign will not sell books. 

Do we give up? We do not. 

It does mean that when we send out our marketing blurb on social media, etc. We have to do it a whole lot more than once or twice. Which might just piss off our Facebook, Twitter, and other social media friends.

On the other hand – the 7 times rule could just be bullshit. And best ignored. After all – what's a few surveys?

On another hand – who are we to ignore anything that might just help us get noticed to the reading public?

So what are these magical rules we should all use to become well known best selling authors?

1. Expand your audience.
2. Use as many different marketing platforms as you can.
3. Be consistent. Be frequent.
4. Build a list of your readers.
5. Cover as many media outlets as you can.
6. Go for social media as often as you can. Join as many social media clubs, and like-minded groups as you can find.
7. Get to grips with technology. Websites. YouTube. Podcasts. Make sure your window to the reading public (your website) is high up on the search engines.

Basically – go forth and get who you are and what you write out to as many different reader platforms as you can. And do it as often as you can. At least 7 times. Even if this means coming home from your job, and starting your book marketing (job) – without this – you will always be a 'wannabe', wishing more folk knew how good your stuff was.

Of course I shall be posting this 7 times, and then some.  In case you scrolled passed this article the first 6 or so times you saw this post.

I hope you have a wonderful day – and wherever you are the sun is shining and you are at peace with yourself and the world.